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ApeChain’s Road to 250k+ Active Program Participants
Yahav Sal
Apr 18, 2025
·
3 min read
Apechain needed a partner with experience in scaling growth
After working with Yuga through the PROOF & Moonbirds community Snag extended the relationship to support everything loyalty for Apechain leveraging their robust set of self serve capabilities and expertise in program gamification. With a tight timeline, new ecosystem infrastructure, and ambitious community expectations, our team stepped in to support go-to-market execution, ecosystem development, and growth from the ground up.
The result? ApeChain engaged 250k users completed 430K quests and trading 100,000’s of thousands of NFTs across 95 collect to become a destination for consumer crypto building culture on the blockchain.
The Challenge
Launching a new chain requires focus on both technology and community. ApeChain needed a growth partner to:
Educate and onboard early users
Drive consistent onchain activity while keeping things FUN!
Set up the infrastructure for ecosystem growth via a customplatform that reflected the ApeChain brand.
Differentiate their GTM with dApps by supporting partners directly with top-down traffic
Apechain launched with 56 app partners and has expanded to thousands of active developers, with projects launching daily driven by the strength of their onchain community driving meaningful transaction volume for projects. Snag's role is to accelerate ecosystem traction and development.
Leveraging off-the-shelf onchain logic and complete tooling to achieve success
Apechain leveraged Snag's complete loyalty toolkit to create engaging quests for their NFT community, incentivizing trading and volume while using referrals and social quests to onboard new users. All within a custom frontend experience via the Snag platform, users were able to accumulate points based on NFT purchases with stacking multiplier logic. Users could also delegate their points to selected NFT communities to create competition and gamify the leaderboard experience.
With Snag's off-the-shelf platform, Apechain was able to manage all program logic and launch new quests multiple times a week to keep the program fresh. Snag also support the programs gamified project leaderboard that let onchain communities participate to earn.
Results
The impact was immediate and sustained:
📈 250k+ active program participants
⛓️ Highest ever blocks and block rewards just 3 days after launch
💥 Token price more than doubled from $0.87 to $1.95 (Oct 20 – Dec 4)
📊 Unique Addresses grew by >46,000% from program launch to date
All of this was driven by the systems we built—no airdrop, no hype cycle, just raw usage.
What’s Next
Snag’s ability to customize ApeChain’s platform based on their goals is why we’re the go-to platform for teams looking for authentic growth. With Season 3 on the way and a hardened community with a built in growth platform for dApps, ApeChain is now positioned to onboard top-tier consumer protocols and gaming experiences.
If you’re a business looking to onboard more users, drive authentic engagement, and optimize token rewards, Snag provides the support you need to reach these goals. Reach out to partnerships@snagsolutions.io with any questions.
