How Snag’s Social Questing Infrastructure Grew Project Voyager’s Community 7× and Fueled a Record-Breaking Token Launch
Nick Handy
Aug 15, 2025
·
4 min read
Before Angry Dynomites ever hit mainnet, Snag supercharged Voya Games’ vision with a custom-built social questing engine and one of the most powerful referral systems in Web3 gaming. We didn’t just design quests, instead we built a self-sustaining, cross-platform community whose growth directly fueled both player onboarding and $FIRE token demand. By blending immersive lore, verified multi-platform engagement, and progression-driven referrals that rewarded both play and recruitment, we transformed early excitement into a high-velocity growth loop that will continue to power Voya’s game and token economy for seasons to come.
The Challenge
In the lead-up to the launch of Angry Dynomites - Voya Games’ flagship title in the expansive Craft World universe - the team wanted a way to ignite community excitement and onboard a wave of engaged players before the main game hit.
Their answer was Project Voyager, a lore-rich prequel mini-game set in Craft World, designed to reward exploration, early involvement, and social participation. To make the vision work, Voya Games needed a powerful backend infrastructure provider capable of delivering social quests within their game’s user journey seamlessly.
That’s where Snag came in.
The Solution - Snag’s Social Questing Logic
Snag acted as the complete backend engine for Project Voyager’s social questing system, enabling Voya Games to launch an immersive Play-to-Airdrop campaign that rewarded players with Crystals and DynoCoins, which are currencies directly tied to Angry Dynomites’ economy.
Voya Games integrated our APIs and here is what they got:
Your brand, your platform: full social farming power, zero compromises
100+ missions, no code: daily, weekly, special, and social quests in clicks
Engagement you can trust: 100% verified actions across X, Discord, and Telegram
From concept to live in 30 days: not 6+ months
Referrals that scale: turn every player into a growth engine
→ creating an uninterrupted player journey from the first social quest to in-game reward redemption.
Referrals Mechanics That Drive Explosive Growth
Snag’s referral engine was a key catalyst behind Voya’s surge. Players shared unique links to earn 3% of every referred user’s Crystals, plus scaling bonuses tied to their in-game performance. This created a dual incentive: grow your network to unlock more invites and level up to boost your earnings. By merging progression with recruitment, every new player became both a contributor and a multiplier to the game’s success.
Season 1 Results - June 11 to July 23, 2025
X (Twitter) Explosion
8.9M impressions (↑10,000%)
2.9M total engagements (↑39,000%)
33.5% engagement rate (↑271%)
Replies up 111,000%, Likes up 26,000%, Reposts up 105,000%
Profile visits up 6,000%
Discord Growth & Engagement
Community size skyrocketed from ~9K to 63,925 members (~7x growth)
Peak daily volume of 300K+ messages
Average messages per user surged to 45/day (benchmark: 10)
Sustained engagement above baseline for the full campaign window
Token Launch Impact – $FIRE on Ronin
Project Voyager’s momentum carried directly into the July 31 launch of Voya Games’ $FIRE token.
On launch week, Ronin’s Katana DEX saw a 10x increase in transaction volume.
Voya Games drove 1,000,000 trade executions and $70K in gas fees on mainnet in just seven days.
Project Voyager’s immersive social questing experience didn’t just grow numbers - it built a living, breathing community that will carry forward into Angry Dynomites’ launch this August.
Looking Ahead
With Angry Dynomites’ mainnet launch on the horizon, Voya Games now has a proven playbook for scaling excitement and community involvement. Snag’s social questing technology is battle-tested and ready to drive even larger, more ambitious campaigns that support successful token launches like $FIRE - keeping Craft World’s community engaged long after the first battle begins.
Want to stay in the loop?
Subscribe to our mailing list to be the first to know about future blog articles.
