Netflix Hit Show Black Mirror Just Entered Web3 And It Shows Where IP Is Headed Next
Nick Handy
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Business Development Manager
Nov 20, 2025
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4 min read
For years, Web3 talked about “decentralized IP” like a distant future.
Now it’s here, and it’s being led by one of the most culturally powerful franchises on the planet.
The Black Mirror team has launched a $MIRROR token and a full loyalty experience built around community participation and reputation. We had the privilege of powering the loyalty infrastructure behind it.
It’s important to note that this launch isn’t just a win for DeFi or NFT maxis - it’s a signal of something much larger for entertainment and IP-driven companies.
Why this moment matters
Brands used to think of audiences only as viewers in traditional Web 2 settings. Now, the most forward-thinking teams are realizing that there is a bigger opportunity to scale traditional audiences into participants. By offering audiences to become more involved with brands, it allows them to share identity, status, and ownership within the brand’s ecosystem.
This is where decentralized IP loyalty comes in, and no one is executing it at scale better right now than Black Mirror.
“In only 2 weeks over 400,000 users registered for the project’s airdrop campaign - the launch represents a broader shift toward blockchain adoption among traditional media companies.”
— Yahoo Finance, Sep 2025
When a franchise like Black Mirror triggers a user growth rush of that magnitude, every studio and IP holder pays attention.
What Snag is powering behind the scenes
The Black Mirror Reputation Dashboard, initiated by Kor Protocol, using Snag’s loyalty infrastructure, is an example of how people engage with the Black Mirror IP socially, creatively, and on-chain.
Here’s what fans can do today to grow their reputation:
Join Telegram & interact on X
Create content and get rewarded for it
Generate a Persona Card and post it for XP
Refer friends (250 Rep for the referrer / 100 Rep for the referred)
Stake $MIRROR and earn multipliers across token tiers
Get bonus rewards just for holding blue-chip NFTs (BAYC, Chimpers, Meebits, etc.)
It blends Web2 loyalty mechanics (social + referrals) with Web3 ownership mechanics (tokens + NFTs + staking) to create a powerful user retention flywheel.
This Web3 loyalty strategy, deployed by the Kor Protocol team, is a great example of the new way users will be engaging with brands onchain.
Zooming out: The shift every Web2 brand needs to understand
The Black Mirror launch is not only an isolated experiment but a blueprint that other traditional Web 2 companies can follow.
The entertainment and IP companies that win the next decade will be the ones that:
Give fans a stake in the universe
Turn reputation into status and access
Make participation more valuable than passive consumption
Reward social and onchain behavior in one system
Expand story + product + community into a single flywheel
All of these user actions incentivize them to stick around long term and feel more connected to brands. This compounds over time into true user loyalty in the long run.
Why this matters for IP teams
Snag is positioning itself as the infrastructure layer that allows Web2 brands to step into this world without needing to hire blockchain engineers or redesign their entire product.
We make decentralized loyalty:
No-code to launch using white-label front-end
Simple to scale with our self-serve admin panel
Flexible enough for tokens, points, NFTs, badges, and reputation systems
We’re super excited to be live with the Black Mirror team today and are ready to support more IP-driven franchises looking to stay relevant and deepen their relationship with their audiences.
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