Mindshare platforms bring users in. Snag keeps them around.
Nick Handy
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Business Development Manager
Oct 30, 2025
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6 min read
Every day, we’re on calls with Web3 teams tackling the same challenge: how to drive organic growth that lasts. Over the past three years, their feedback has shaped Snag into a platform built to solve exactly that.
There’s no perfect strategy - but a few core frameworks for growing communities have proven themselves over time. The most successful Web3 growth strategies move users from:
Discovery through Social-Fi questing
Onchain revenue contributions
In-depth platform activity
Snag supports all three from a tech point of view, but most projects struggle long before that journey even begins. At this point, the real problem isn’t retention; it’s ignition, and the cold start problem can’t be solved by tech alone.
Some amount of marketing and growth investment is needed to bring users onto your platform, where they can start completing actionable onchain and in-platform tasks that drive real engagement and revenue. That’s why many teams turn to Social-Fi and mindshare platforms to build momentum before their ecosystem launches.
The Rise of Mindshare Platforms
Historically, Web3 brands have relied on direct KOL marketing to jumpstart awareness. Today, mindshare engines like Kaito and Cookie3 let projects invest directly in user growth by allocating a meaningful portion of their token supply to reward high-quality X content and engagement.
Often, this effort coincides with an upcoming TGE, as seen in Kaito’s Pre-TGE Arena.
And it works… to some extent.
Projects rack up hundreds of thousands of new followers and KOLs dominating timelines with excitement about what’s next.
But what happens after TGE?
When the mindshare airdrop ends, will users still be talking about your project, or have they moved on to yap about the next hot token?
We’ve seen this again and again. Too often, it’s the latter.
From Mindshare to Loyalty
Investing in 3rd-party platforms like Kaito or Cookie3 is a powerful way to solve the “cold start problem” - it gets you seen. In fact, ranking high on those leaderboards is often an early predictor of future success.
But that’s just the beginning. The real work starts when it’s time to pull users off these third-party apps and into your own ecosystem, where they can engage directly with your platform, your token, and your community. This is where Snag comes in.
To make that shift, projects need to launch first-party, onchain, and in-app tasks that give users a reason to stay. This not only helps them experience your product firsthand, but it creates a feedback loop that keeps them coming back and contributing to your token economy. Tokens should exist to reward sustained engagement, rather than short-term farmers who show up for the initial airdrop and leave behind sell pressure.
We’ve seen enterprise projects like Camp Network and Talus Network dominating the pre-TGE arena on Kaito while running masterful first-party campaigns through Snag that converted attention into lasting ecosystem growth. The results speak for themselves.
Camp Network - Turning Social-Fi Hype into Sustainable Ecosystem Growth
Camp Network’s TGE is now looked at as a masterclass in converting pre-TGE attention into a durable onchain community. They built a loyalty engine that turned early social-fi hype into sustained ecosystem participation.
How They Structured It:
Verified users through profile linking and completion of key onchain actions, like weekly NFT mints to drive ongoing engagement
Layered in a two-tier referral model combining viral mechanics with reward utility
Built an ‘Ecosystem Hub’ to host cross-community campaigns that distribute to new audiences
Tokenized loyalty by posting onchain points for every user transaction
Results:
Closed a $25M funding round post-launch, launching with a $500M FDV TGE.
Onboarded 1M+ unique wallets generating 100M+ testnet transactions
Helped partners gain tens of thousands of new followers and onchain users
Camp proved that when social-fi discovery flows directly into onchain loyalty mechanics, hype turns into habit and users evolve from content creators to true ecosystem participants.
Talus Network - Converting Community Energy into Onchain Action
Talus is building one of the strongest pre-TGE community funnels we’ve seen, turning Discord energy into measurable onchain engagement. Their approach blended community gamification with UGC focused social mechanics, funneling attention directly into platform activity. As we write this post, they sit at #18 on the Kaito pre-TGE Arena Leaderboard.
How They Structured It:
Activated their existing Discord community to drive omnichannel engagement
Introduced multipliers and badges to reward top contributors and layered in social quests to boost visibility
Expanded into UGC contests and KOL-led activations to amplify reach
Results:
Surpassed 750K active users
Recorded 5M+ onchain transactions
Closed a $10M funding round following the first 3 months from Snag campaign launch
Talus showed that when social energy meets structured reward mechanics, projects can transform community activity into tangible, scalable growth across both onchain and off-chain ecosystems.
Closing the Loop
Mindshare platforms bring users in. Snag keeps them around.
If your project is investing in Social-Fi growth, make sure you’re capturing that attention with a first-party loyalty layer - one that rewards real actions, not just impressions.
This is how teams are building sustainable incentive flywheels and turning short-term mindshare into long-term momentum with Snag.
We’re always open to brainstorming with teams across the space to get a custom first-party incentive program live in just days to weeks. Drop us a line if you’re ready to take the next step in your user retention strategy.
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