How Talus Labs Built One of Web3’s Largest Communities with Snag
Nick Handy
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Business Development Manager
Jan 10, 2026
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3 min read
Talus Labs, the premier AI infra & network, didn’t have the reward infrastructure to drive meaningful user contribution. Discord quests and social giveaways could spark short-term activity, but not loyalty. Talus needed something different, a system that rewards creators, curates quality, and builds lasting participation, and that’s why they chose Snag.
Upgrading Platforms: Why Snag’s Feature Richness Matters
For Talus Labs, building a true home for their community was essential, and with inevitable growth ahead, scalability was non-negotiable. They needed infrastructure capable of meeting both the technical and creative demands of a rapidly expanding ecosystem. Snag delivered the feature depth to do exactly that.
Using Snag’s no-code backend, the Talus team built and managed multiple live campaign hubs, including the Talus Testnet, KOL Arena, and Community Hub, without relying on their engineering team. This autonomy gave them the freedom to iterate quickly, experiment with engagement mechanics, and launch new campaigns in real time, helping drive over 750,000 active users across their platform.
Beyond flexibility, Snag’s deep social integrations, custom onchain logic, and Sybil-resistant design enabled a successful omnichannel marketing strategy and ensured that every reward was earned by authentic participants, not bots.
Iterative Program Structure
Talus used Snag not as a one-off rewards system, but as an operating system for long-term engagement. Early iterations focused on Discord quests and social actions, but as the community matured, Snag’s analytics revealed what truly drove retention and loyalty.
From there, the team began layering onchain quests, high-quality UGC incentives, and creator-led campaigns, transforming the program into a self-sustaining engagement flywheel. Community multipliers brought in hundreds of thousands of new users, while onchain mechanics fueled millions of authentic onchain transactions.
Today, Snag’s loyalty operating system powers Talus’s entire engagement stack, with the launch of KOL Arena being their most recent community product. This is where creators compete on meaningful metrics like impressions and content reach, all tracked and rewarded through Snag.
Success
The results speak for themselves:
750K+ active users: leveraging intelligent referrals, community multipliers, and smart social campaigns, Talus has been able to sustainably grow into one of Web3's largest communities.
5M+ onchain transactions: Deep onchain logic and robust Anti-Sybil allowed for Talus to drive tons of real onchain activity through their ecosystem.
$10M funding round: By building a successful, iterative, community platform, Talus was able to focus on its vision and core product, raising $10M to fund the next wave of AI agent interactions.
Leveraging Snag's Loyalty stack, Talus transformed their community from a small Discord group to a massive, highly-engaged, multi-channel community. This is exactly the kind of infrastructure Web3 teams need.
Why Teams Should Leverage Snag For Sustainable Growth
Talus' success is proof that when great products meet the right infrastructure, communities thrive. Snag gave Talus the tools to scale, reward meaningfully, and evolve fast without breaking momentum.
For teams ready to build communities that last, not just short-term social campaigns, Snag is the platform that makes it possible. Purpose-built for flexibility, robustness, and scalability, it’s the foundation behind some of Web3’s most engaged ecosystems.
If you’re ready to see what’s possible for your community, our DMs are open.
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